Information Centre - About Us
BELIEVE IN THE PREPARATION, BELIEVE IN THE PERFORMANCE, BELIEVE IN THE EXPERIENCE
Each competition season, you spend countless hours preparing your squad, practicing your skills and perfecting your routine. We want you to know - we're working just as hard on our events as you are on your routines. You deserve the best competition experience out there...and our staff wants to give it to you.
Unlike many other competition providers, we don't use volunteers nor local staff to run our events. The same management staff you speak with in our office is the same staff you see running our events each weekend. Because of that, you receive the highest level of customer service possible and we guarantee your competition will run smooth and seamlessly.
We've spent the past 7 years building our events around the thoughts and suggestions of every coach we've come in contact with...and it's our goal to exceed your expectations
Rosemary Sims
Rosemary is trained in RAD classical ballet, jazz, hip hop, acrobatics, tumbling, all styles of ballroom, jive and street Latin, was world class and champion at exhibition style of dancing which involves extreme dance partner lifts coupled with all styles of dancing.
She is an established TV, stage (musicals), exhibition ballroom, commercial and All Star cheerleading choreographer, ATD (Australian Teachers of Dancing) qualified dance teacher, a Level 6 USASF (United States All Star Federation)& IASF (International All Star Federation) accredited cheerleading & dance coach and AACCA (American Association of Cheerleading Coaches & Advisers) safety accredited.
She has been a passionate and respected force within the Australian Cheerleading, dance and entertainment scene for over 25 years & has been instrumental in the establishment of excellence and growth for the Australian and International cheerleading industry. She has had the honour of utilizing her vast experience to train instructional staff, coaches, and athletes of all ages.
In 1999, she formulated & implemented Australia’s first ever Student Cheerleading Levels Program. This user-friendly program works for all shapes, sizes, ages and abilities. The cheerleaders work their way through the levels program at their own pace, progressing on their strengths and developing their weaknesses. This very comprehensive “safety first” cheerleading program specializes in 10 elements from dance to tumbling to cheer stunt & fundraising to name only a few and Rosemary has hundreds of students working their way through the program.
As well as being the founder / director of the “Australian All Star Cheerleading Federation” (AASCF), is the Cheer & Dance gym owner Dancers Edge & Cheerleading Victoria, USASF World Advisory Board member, “International Cheer Union”(ICU) Rules Committee member, USASF Level 6 accredited Coach & AACCA safety accredited coach . Rosemary is also the Australian Regional Director and Coach Creditor of the IASF/USASF, and the 2008 International Cheerleading Coach of the Year.
Rosemary has a passion for developing team work, dedication and commitment in children enabling them to feel self confident and empowered. Her love for cheerleading and dance and knowledge of the sport enables her to be one of the leading coaches in Australia today!!
Rosemary’s high standard of professionalism and integrity and her unyielding dedication to young athletes is a strong anchor on which all of her cheerleading endeavours are proudly founded.
Stephen James
Stephen has an extensive & highly successful background in multinational business management and directs the marketing and business interests of AASCF. AACCA safety certified and a member of the USASF World Advisory Board, his desire to support young athletes is evident in the highly involved role he takes in the cheerleading community. An accomplished athlete in his own right, Stephen fully appreciates the life skills and leadership opportunities that the cheerleading experience has to offer.