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all star cheer & dance

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Phone: +61 3 9800 4080

Email: info@aascf.com.au


6/103 Lewis Rd

Knoxfield Vic 3180


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Stephen James

Stephen has an extensive & highly successful background in multinational business management and directs the marketing and business interests of AASCF.  He has a strong desire to support young athletes which is evident in the highly involved role he takes in the cheerleading community.  An accomplished athlete in his own right, Stephen fully appreciates the life skills and leadership opportunities that the cheerleading experience has to offer.


Stephen is honoured to be awarded the 2018 IASF PIONEER AWARD - 2018 - IASF Pioneer Award - The Industry Leaders who introduced & developed Cheerleading in the country of Australia

Rosemary Sims

Rosemary has been a passionate and respected force both within the Australian & International Cheer & Dance community for over 30 years and has been instrumental in the establishment of excellence & growth for the Australian Cheer & Dance industry.


She is passionate about educating our All Star community and as such sits on various international judging and rules committees to ensure that she up to date with the latest in World Best information & practices.


This information assists the AASCF education around Australia which is conducted year-round including rules & safety, skills & technique in both cheer and dance, business planning, risk management, choreography, score cards, judging, event planning etc.


On top of her 35 years of full time coaching in Dance (Dancers Edge P/L) and Cheer (Australian Outlaws) - Rosemary was head coach & choreographer of the 2010, 2011, 2012 & 2013 ICU TEAM AUSTRALIA for the ICU Cheerleading World Championships which successfully placed receiving 1 x Bronze and 2  x Silver Medals for the All Girl Elite team and Bronze for the Co-ed Elite team.


Rosemary has judged for the “International Cheer Union” (ICU) World Championship every year in Cheer & Dance from its inception and was a presenter for the ICU at the 2008 Malaysian Coaches Conference.

In 2013 she judged the Level 5 & 6 Cheer for the ICU Asia Cheer Championship in Singapore.


Rosemary has a passion for developing team work, dedication and commitment in young athletes, enabling them to feel self-confident and empowered. Her love for cheerleading and dance and depth of knowledge of the sport enabled her to be one of the leading coaches in Australia!!


Rosemary’s high standard of professionalism and integrity and her unyielding dedication to young athletes is a strong anchor on which all her dance and cheerleading endeavours are proudly founded.


As well as being the founder / director of the Australian All Star Cheerleading Federation (AASCF), Rosemary is head educator & judge for the AASCF in Australia which holds 18 x 3-day Cheer & Dance Championships from June to November. She also did design the judging systems & score cards for AASCF for 11 years.


Rosemary is extensively trained from a very young age in RAD classical ballet, jazz, hip hop, acrobatics, tumbling & all styles of Ballroom, Latin American & Street Latin.



  • National Theatre Ballet School - Eileen Tasker RAD Classical Ballet
  • Karen Stephens Dance Academy – RAD Classical Ballet
  • Maxwell Bond - Professional Exhibition Dancing (Adagio/Cabaret), DanceSports
  • Ronne Arnold, Tony Bartuccio, Christine Barrett, Jillian Fitzgerald – Jazz
  • KenLaurel Dance Studio – Jazz, Ballroom, Latin, Rock ’n Roll certification
  • Knox Gymnastics – Tumbling & Acrobatics
  • Dance World – Classical Ballet, Hip Hop & Jazz
  • ATD Dance Syllabus from Bronze through to Teachers Certificate


1997 Ongoing Cheerleading Education: Extensive education as a coach from the leaders in the industry such as the AACCA, USASF, James Speed, Shannon Smith, Liz Rifino, Les Stella, Debbie Love, in the techniques and choreography of All Star Cheer & Dance.



  • 1979: Established studio Boronia Academy of Dance, beginning with 2 dance classes and developing to Dancers Edge with over 100 classes, 25 staff and over 700 dedicated students
  • 1980 – 1985: Undefeated Australasian Professional Exhibition Style Dance Champion (Adagio/Cabaret), defeating the World Champions 3 times (DanceSport).
  • 1980 – 1996: Rosemary’s dancers were undefeated National Champions in Jazz Ballet for 16 years straight.
  • 1984: Developed complete Jazz Ballet Syllabus for the V.E.D.D.A.
  • 1983 – 2013: Professional Choreographer for - Stage, TV Ads & Variety Shows, Professional Sporting Events, Corporate Functions, Music Videos, Theatre Productions, Professional Fashion Parades, Professional Cheerleaders and Competitive Cheer & Dance Teams.
  • 1985 – 1990: Resident choreographer for Channel 10’s Early Bird Show.
  • 1988 – 2008: Event Coordinator for Major Events, specialising in sporting events such as the NBL & AFL.
  • 1995 - 2005: Organised & operations of the Dance Victoria Select Troupe Championship, incorporating all styles of Dance & Cheerleading, managing over 2000 competitors.
  • 1996: Rock Eisteddfod winner + Best choreography, sound track, concept & lighting.
  • 1998: Constructed Cheerleading Victoria’s, now AASCF, complete cheerleading syllabus & safety manual
  • 2005: Established the Australian All Star Cheerleading Federation
  • 2006 - Ongoing: Organised & operations AASCF All Star Cheer & Dance Championships, at present managing over 47,000 competitors and over 2000 coaches through the season.
  • 2008: IASF International Cheerleading coach of the year (first ever non-American to win this prestigious award.)
  • 2018 - IASF Lifetime Achievement Award - "In recognition of your distinguished devotion to the development & education of the Cheer & Dance Community. "
  • 2018 - IASF Pioneer Award - “The Industry Leaders who introduced & developed Cheerleading in the country of Australia"
  • Ongoing: Choreography Awards from VEDDA, DMA, ADS, DVSTC, NCA.